Roots of Life 2010 Spring "GREEN"    10/02/23 [Tue] Roots of Life is a collaboration project between THE NORTH FACE and nanamica which takes "nature" as the theme, and calls to increase awareness of the earth that we all live in. The photography books created to express the Roots of Life message began with the third anniversary of the nanamica Daikanyama store,and is at its third volume this year. The theme of Vol.3 is the color GREEN. This time, we focused on the Amazon rain forest. The Amazon rain forest, which previously covered 15% of the earth's surface, currently amounts to less than 6%, and continues to deteriorate this very moment. It is said that it will completely disappear from the face of this earth within 40 years. We hope that through our GREEN themed products and pictures and videos of the Amazon rainforest, more people will come to deepen their understanding and appreciation of nature. The Roots of Life photography book is a giftwith any purchase of the current collaboration items. The items are available from 2/24 (Wed). WOOLRICH & nanamica    10/02/17 [Wed] New Spring Summer outerwear fromWOOLRICH and nanamica has arrived! This collaboration project between WOOLRICH and nanamica began in 2009 autumn-winter, and the current Spring collection is its second season. This time, the iconic 60/40 clothe mountain parka from WOOLRICH is reshaped with a touch of nanamica taste, and made with Japanese materials for a light finish. The checker pattern organdie used on the back yoke provides an accents to the design. It is available by limited edition in Italy at the WP stores in Milan, Firenze, Bologna, and in Japan, at the nanamica stores in Daikanyama and Fukuoka. nanamica produces WOOLRICH    10/01/12 [Tue] nanamica produces WOOLRICH In 2009 autumn-winter, nanamica collaborates with WP LAVORI IN CORSO, s.r.l, the Italian licensee of WOOLRICH, the traditional American outdoor wear brand, to bring a contemporary update to authentic outdoor fashion. Nanamica takes UTILITY and SPORTS as keywords, and proposes a fun, comfortable, and stylish brand of sportswear. By partnering with WP LAVORI CORSO, s.r.l on the modern sportswear label, WOOLRICH JOHN RICH & BROS, which is based on the traditional American outdoor wear WOOLRICH, classic WOOLRICH items will be given a modern update with the cutting-edge technology and functional fabrics of Japan and the stylishly utilitarian aesthetics of nanamica. The items produced in this collaboration will be offered under the label WOOLRICH & nanamica. ONE OCEAN, ALL LANDS    08/01/25 [Fri] Nanamica saw its 3rd anniversary in September of last year. To celebrate this event, we created a visual art book that expresses our message of ｡ﾈOne Ocean, All Lands". The phrase ｡ﾈOne Ocean, All Lands" was created for us by Bruce McIntyre, the founder of the New Zealand outdoor brand Macpac. This message says that the earth's oceans and lands are all connected, and through it we would like to advocate a view of the world as one whole and a peaceful way of living. This book will come as a gift with every purchase of a ｡ﾈRoots of Life" campaign down jacket. It is our hope that people who see this book will feel the grand beauty of Nature, and be inspired with thoughts spanning across the ocean and feel the possibilities of a life full of adventure and happiness